e-Commerce sphere, household goods. Each product has its own landing page. Client wanted to bring me application for the purchases on site, then he called them up and sent the goods by post. I created a business manager and an advertising account from scratch, since the client did not have one. Next, I installed the pixel on landing pages, set up optimization events on the thank you page, then set up aggregated data. Main advertising goal I used conversions and also used retarget on site visitors, excluding buyers. Here video creatives gave better results than photo. On average, the application came out at $ 1.5. Conversion to purchase 70%. The advertising budget is $1500, the average cost of the goods is $15. ROAS 600%. P.S. We also worked with this client on TikTok. There an application came out more expensive - about $ 3.

The client is the cosmetology clinic Diamand with such services as lip augmentation, laser hair removal, facial resurfacing and more. The goal is to get clients from Instagram. I used messaging conversion as an advertising goal. The average cost of the appeal was $4, about 13 bids per day, the conversion to the client was 40%. Thus, the clinic signed up about 6 people a day. The average cost of the procedure is $79. Monthly budget $1500. ROAS 948%.

The client is an online school of natural medicine. The product is a class in herbal medicine. The task is to collect registrations for the conference where the course was sold. Advertising budget $500. Deadline - 7 days. For the ad campaign I used conversions on thank you page. After the end of the webinar, I made retarget on course site for those who signed up but didn’t buy. Created about 20 creatives. I collected 713 registrations for $0,5. The accessibility to the webinar is 35%. The $100 course was bought by 36 people. ROAS 720%.

A psychosomatic expert needed to get registrations for a free webinar where he was selling his course about self-dout overcoming. Advertising budget $500, task time - 5 days. For the ad campaign I used conversion goal on thank you page. After the end of the webinar I made retarget on selling site for those who signed up but didn’t buy. In total, was created about 25 creatives. I collected 884 registrations for $0,5. The reachability to the webinar is 30%, the course costing $250 was bought by 28 people. ROAS 1400%.

My client is a nutritionist and she needed to sell her weight loss course on Instagram. She had a marketing funnel, through which I had to bring as many messages as possible from people who wanted to get a video lesson for free, and then through the selling content they were sold a marathon and the main course. Thus, $60 were spent, 51 people wrote, 7 bought the marathon. The first stage was completed. Next, we were getting ready to collect registrations from warm and cold audience for a free webinar where the main course was been sold.